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Building Your North Star Strategy
In business, the North Star strategy is a framework centered around a single, overarching objective.
The intent is that it guides decision-making and goal-setting for an organization. Just as the North Star has historically been a fixed point for navigators. This strategy can provide a clear and unwavering direction for a company as well, ensuring that teams and initiatives are aligned toward a single common purpose. This provides a supporting framework for the organization while driving focused performance for individual efforts as contributors to the success of the business.
Characteristics and benefits of beginning with a North Star Strategy
- Organizational Alignment
- Focused Prioritization:
- Customer-Centricity
- Driving Growth